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Sephora’s ‘Beauty Stations’ Bring Makeup Tips Videos In-Store
YouTube stars move huge numbers when it comes to beauty tutorials or makeup recommendations, far more than most brands are able to harness. To help boost the popularity of branded videos, cosmetics...
View ArticleWhat Facebook’s and YouTube’s Video Changes Mean (and how Location-Based Ads...
Let’s be clear about one certainty, when platforms as big as Facebook and YouTube change the ways they work with online video ads their decisions impact every marketer and every creative team in the...
View ArticleThink With Google: Millennial Dads Are Heavy YouTube Users
Think YouTube is mostly for teens? Think again: 86 percent of all Millennial dads watch YouTube videos for guidance on parenting topics from cooking a meal to finding a new minivan, according to...
View ArticleMoms On YouTube Seek Entertainment, ‘Me Time’
While YouTube may have a reputation as a platform for teens, Gen-X and Millennial parents are some of the heaviest users. But according to new research from ThinkWithGoogle, Moms and Dads use the...
View ArticleThink With Google: Millennials Turn To YouTube For Hobbies, DIY Purchases
Approximately 70 percent of Millennials turn to YouTube videos for guidance on DIY projects or to learn more about an activity they’re interested in, according to new research from Think With Google —...
View ArticleGen-Z Members Watch An Average Of 68 Videos Per Day
Members of the Gen-Z demographic watch an average of 68 videos per day across five platforms, according to a new report from Awesomeness— highlighting for marketers the importance of creating...
View ArticleGeo 101: Influencer Marketing in 2018
From geo-targeting to voice search, technology is opening up a world of possibilities for marketers. But it’s also complicated, as new capabilities and use cases seem to emerge every day. With the goal...
View ArticleMobile Ad Spending Is Set To Surpass TV In 2018
Mobile will account for approximately 70 percent of all digital advertising in 2018, according to new research from eMarketer — and with a nearly 34 percent share of all U.S. ad spend, mobile will pass...
View ArticleU.S. Adults Use YouTube Over Facebook, Instagram
Think YouTube is primarily the province of Gen-Z teens watching makeup tutorials? Think again: The majority of U.S. adults say they use YouTube on desktop or mobile (73 percent) over Facebook (68...
View ArticleHow The Beauty Industry Can Reach Gen-Z
Female members of the Gen-Z cohort spend an estimated $368 on beauty products annually, up 18 percent year-over-year according to a new report from trend forecaster WGSN — an amount that reportedly...
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